July 8, 2010
CSPI threatened to sue McDonalds because they said that the company giving toys to children was akin to “the effect of conscripting America’s children into an unpaid drone army of word-of-mouth marketers.”
To which McDonalds replied:
“Internet sites, blogs and network surveys suggest that public opinion is running overwhelmingly against your premise,” McDonalds CEO Jim Skinner wrote. “Our customer websites and phone lines at McDonald’s are also busy, with more than nine out of 10 customers disagreeing with your agenda.”
“CSPI is wrong in its assertions, and frivolous in its legal threats,” Skinner said, calling the group’s claims “over-the-top rhetoric.”
“CSPI’s twisted characterization of McDonald’s as ‘the stranger in the playground handing out candy to children’ is an insult to every one of our franchisees and employees around the world,” Skinner wrote. “When CSPI refers to America’s children as ‘an unpaid drone army,” you similarly denigrate parents and families, because they are fully capable of making their own decisions. You should apologize.”
“Parents, in particular, strongly believe they have the right and responsibility to decide what’s best for their children, not CSPI,” he wrote. “It’s really that simple.”
Wow, way to stand up for yourselves McDonalds. No restaurant in the fast food industry has done more to lead the way in providing healthy food than McDonalds. McDonalds introduced salads and their competitors scrambled to compete. Ditto with fruit cups and apple sticks. CSPI, who are all a bunch of vegan kooks should just shut up.