Only in Japan. This eely yellow fizzy drink is supposed to re-energize tired men.  Maybe they should try Red Bull.

From the AP here:

It’s the hottest season of the year in Japan, and that means it’s eel season. So, bottom’s up!

A canned drink called “Unagi Nobori,” or “Surging Eel,” made by Japan Tobacco Inc., hit the nation’s stores this month just ahead of Japan’s annual eel-eating season.

“It’s mainly for men who are exhausted by the summer’s heat,” Hayashi said of the beverage, believed to be the first mass-produced eel drink in Japan.

Many Japanese believe eating eel boosts stamina in hot weather.

The fizzy, yellow-colored drink contains extracts from the head and bones of eel and five vitamins — A, B1, B2, D and E — contained in the fish. The $1.30 drink costs about one-tenth as much as broiled eel, but has a similar flavor.

Imagine what the burps taste like after guzzling one of these beauties!