June 13, 2007
Seriously, have the folks at Pepsi completely run out of ideas? They have taken artificial cucumber flavoring, a dash of Pepsi, and stuck it in a bottle to sell to the Japanese. And I think they like it!
From the Washington Post here:
Japanese are staying cool as a cucumber this summer with “Pepsi Ice Cucumber” _ a new soda based on the crisp green gourd.
The soft drink, which hit stores here on Tuesday, doesn’t actually have any cucumber in it _ but has been artificially flavored to resemble “the refreshing taste of a fresh cucumber,” said Aya Takemoto, spokeswoman of Japan’s Pepsi distributor, Suntory Ltd.
“We wanted a flavor that makes people think of keeping cool in the summer heat,” Takemoto said. “We thought the cucumber was just perfect.”
The mint-colored soda is on sale just for the summer and only in Japan, Takemoto said. She said initial sales were brisk, and Suntory aims to sell 200,000 cases over the next three months.